MdME launches new brand image

News | 11 December 2023

Centered around the essence of Balance in Motion, our new brand image reflects the transformative journey of the firm and represents MdME’s renewed strategy and vision for the future.

Since its foundation more than fifteen years ago, MdME has been delivering a distinctive level of client focused service, based on a combination of technical excellence, legal innovation, and unparalleled responsiveness. This unique value proposition has transformed MdME from a boutique Macau office into a full-service, business-focused, law firm with more than 80 dedicated team members working across offices in Macau, Hong Kong, and Lisbon.

Our new brand image captures this transformation and reflects the firm’s dynamic and future-ready trajectory. In a rapidly changing world, MdME is committed to helping leading businesses and forward-thinking entrepreneurs stay ahead of the market. Our top-tier multicultural team, and strategically located offices, make us uniquely positioned to connect people and businesses across Greater China and the Portuguese speaking countries.

The MdME brand:

Introducing Balance in Motion as the essence of our new brand, MdME embraces the connection of interdependent forces within the firm that defines its way of being. Balance in Motion is an equilibrium that is not static, but dynamic. It demands adaptation, drive, and reliability.

In a world that is unpredictable and in constant transformation, we believe that mastering these dynamics is essential to understanding our clients’ challenges and helping them achieve their ambitions.

Through balance in motion, we promote a culture of empowerment and empathy. We thrive on the strength found in different perspectives and of a collaborative environment. We also aspire to create a lasting impact within the communities we operate in.

MdME’s Managing Partner, Rui Proença, said:

"The essence of our new brand reflects our forward-thinking spirit and our commitment to creating lasting value for our clients in a world in constant transformation."